Doubleknot is committed to supporting your operations throughout the coronavirus crisis. This edition of Spotlight focuses entirely on best practices during closures, including options for generating short-term cash to sustain your operations. Please don’t hesitate to contact us to enable new features, to ask questions, and to suggest additional topics and strategies to share with the Doubleknot community.
Warm regards,
Elissa Miller
Communications Director
P.S. Last week, The Association of Children’s Museums published my article on strategies to manage event cancellations, rescheduling and refunds on their blog. The strategies apply to any organization that needs to cancel events, so you may find it useful no matter where you work.
Many membership-based nonprofits and cultural attractions are using membership management options to satisfy current members and increase renewals and new sales. These options include:
- Extending all memberships to make up for closures. If you use our membership management solution, we are happy to handle this task for you. Just email Support@doubleknot.com to let us know.?
- Offering discounts on early renewals. Your current members can show their support by renewing their memberships early. You can change the renewal period for each membership to start as early as you wish, and use our Discounts features to incentivize early renewal.
- Offering discounts on new memberships. Purchasing a membership is a great way to show support for your organization. To generate new memberships now, use our Discounts features to reduce membership costs.
Please contact us at Support@doubleknot.com if you have any questions about these options.
Organizations facing declines in revenue due to closures and cancellations are using discounted gift cards to generate short-term cash. Doubleknot gift cards are delivered immediately to the buyer by email. Other than a one-time credit card processing fee to purchase a gift card, there are no other fees.
This short video shows how gift cards can be purchased and redeemed.
Selling Doubleknot gift cards is practical and easy, and our Support team will help you every step of the way. Just send us an email with the following information:
Selling Doubleknot gift cards is practical and easy, and our Support team will help you every step of the way. Just send us an email with the following information:
- If you’re not already using Doubleknot gift cards, tell us to enable them for your organization (NOTE: If your organization uses another kind of gift card like Tendercard or Worldpay, this feature isn’t available).
- The dollar value of each gift card you want to sell (for example, you may want to offer $50 and $100 gift cards)
- If you want to offer gift cards at a discount, please provide the amount of the discount.
When we receive your request, we will:
- Enable Doubleknot gift cards for your organization
- Create the gift cards and discounts you requested
- Build a web page for your organization that supports quick and easy gift card sales
To get started or request more information, call us at (408) 971-9120 x2 or email Support@doubleknot.com.
Instead of immediately issuing refunds for canceled events, consider asking your registrants to convert their payments into donations or into electronic gift cards that can be used for anything sold through Doubleknot. These gift cards can be redeemed for online purchases and for in-person purchases at Sales Station.
Issuing electronic gift cards enables your supporters to retain the value of their registration while supporting your operations during this difficult time. Click here for a video overview and a user guide for this procedure.
For the duration of the COVID-19 crisis, there are no additional fees for issuing Doubleknot electronic gift cards:
- There are no additional costs for your organization to add the feature.
- There are no additional payment processing costs for your organization to convert payments to electronic gift cards.
- There are no additional fees when your customers pay for items with the electronic gift cards.
To turn on electronic gift cards for your organization, please call us or send us an email at support@doubleknot.com with the subject “Request to turn on electronic gift card processing.” We will enable this feature for you within an hour.
Research shows that text-to-give and mobile donations are growing at a rapid pace, and we are pleased to announce that we now support donations by text messaging.
Donors who text “give” or “donate” to your organization’s special phone number will be asked for an amount and whether they want to make a recurring donation. Then, they receive a link to a mobile-friendly donation page. You can pick any available phone number or port an existing number to the service. Text-to-give even supports recurring monthly donations. On the back end, text-to-give donations can be assigned to a specific campaign, fund and appeal.
The images below show the complete text-to-give experience. After the donation is submitted, the donor automatically receives an email confirmation and receipt; you can even attach a signed and personalized acknowledgement letter.
After a one-time set up fee, there are no additional subscription fees for our text-to-give solution. For more information or to start using text-to-give, contact us at Support@doubleknot.com.
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